5 Email Marketing tips that Guarantee success
One of the most underrated forms of digital marketing and getting traffic to the website is email marketing. For many marketers, email marketing is helpful for just creating a subscriber list and then sending them emails. This belief shows a clear lack of understanding about the scope of email marketing, and its ability to increase marketing ROI. If you opt for email marketing, you not only need to ensure that your emails are delivered (preferably in the inbox), but also ensure that they are opened, and clicked thus resulting in a visit to the target website.
In this article, we would be giving you tips on email marketing that guarantee success and increase conversions.
1. Define your objective
Email marketing does not have to be an all-out click-bait endeavor. When you are designing an email marketing campaign you need to realize if your goal is to get clicks or to get conversions. Depending on what your goal is, you need to proceed further. If your goal is to get clicks, you can have a catchy subject line and focus on visual aspects of your campaign and getting a click back to your site. However, if your goal is conversions you need to focus on content relevance and clarity of information.
2. Have explanatory subject lines
If you have a subject line that is misleading, you are doing yourself more harm than good. Seeing a catchy and exciting subject line, a recipient might click on the email. However if the content of the email does not relate to the subject line, he may choose to delete the mail or even unsubscribe. Have a subject line that is direct and not misleading. This might get you few opens but will probably help improve the conversion rate, as only the interested readers would click on a mail with a relevant subject line. And if they find persuasive information in the mail body they might reach your landing page and convert.
3. Highlight call to action
Do not clutter your mail with unnecessary content, be concise and highlight whatever benefits you are providing the user for clicking. The call to action should be clearly visible. If you are offering a special discount to a first few customers, or if your offer is about to end soon, make sure these details are clearly visible to the user. If you are able to successfully build the urgency and immediacy of the offer, you would certainly get the user to click. Email marketing when done well can do wonders. To look at some of the most successfully email marketing campaigns in recent years please read this article by Hubspot.
4. Test before you send
If you sincerely want to check if the campaign you have created will be successful or not, then try sending it to a few people first. Try out sending another version of the same campaign to another smaller group of people. Out of these whichever you think has a better CTOR (click to open rate), send that to your subscribers. Email marketing at a professional level requires an array of skill sets. To build your email marketing skills checkout this effective course.
5. Measure the results
Your actual work starts after your campaign has been sent now you need to track and measure the success of the campaign. In an ideal situation, your CTOR should be greater than your OR (open rate). For better tracking of results, you can opt for linking it to Google Analytics, to get an exact number of how many clicks you received and who all converted.